![]() ![]() It has been associated with several games and events as part of its promotional strategy like ESPN Games in the year 2005. Gimme Dat is sung by Christian Rapper KJ-52 and is all about the singer’s fascination for Mountain Dew. This jingle has been used in several ad campaigns. Good Old Mountain Dew is its popular tune and has been recorded by artists like Willie Nelson and Grandpa Jones. It has paid special emphasis on packaging, labels, designing and built-in-grip. Mountain Dew has projected itself as a cool drink for outdoorsy, fun-loving and younger generation. Promotion in the Marketing Mix Of Mountain Dew : It includes services of a distributor, retailer, wholesaler to reach consumer via corner shops, discount stores, cafes, restaurants, fast-food centres, hotels, convenience stores, supermarkets and hypermarkets. Mountain Dew has a strong and widespread distribution network because of its owner PepsiCo. It is continuously improving itself because of its R&D facilities that have a latest technological advantage for improvisation. Mountain Dew has acquired an international presence as its products are available in most countries of the world like United States, India, Canada, United Kingdom, Philippines, Singapore, Australia, New Zealand, Germany and Malaysia. Place in the Marketing Mix Of Mountain Dew :
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |